Great Product Concepts Require Inspiration.
Great Product Launches Require Hard Work And Know-How.

Product Life
cycle Management

From MVP to strong UX design to a long-term product roadmap -- execution is everything when you're bringing a new product to market. The LiftOff founding team has built and launched over 70 commercial software products. Working with our exceptional team of product managers, architects, and engineers will help ensure that you prioritize correctly and avoid dangerous pitfalls.

Product Life Cycle Management

Business Strategy

You have a great idea. Our team of experienced entrepreneurs and product experts can help you go from business vision to a long-term roadmap for success, including defining your minimum viable product, creating and executing an efficient launch plan, and establishing your company in the market with a strong foundation for success.

Business Strategy

Portfolio LiftOff currently works with some of Southern California’s most promising mobile and online companies.

PollPals is a new social network connecting people who share opinions, likes and interests. The users have fun answering and creating polls while meeting new pals who think just like them.

Brand Affinity Technologies (BAT®) is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. They power highly-targeted and interactive 360° fan-centric experiences and promotions

Thrively is a strength-based education platform that enables children to more easily and more efficiently discover and pursue their true passions. The Thrively experience starts by assessing a child’s strengths and directing them to opportunities that are a good fit for them, ultimately helping families create and understand roadmaps that will help children first discover, then dive deep into areas about which they are passionate and can be highly successful.

Nokia is a global leader in mobile communications and a Fortune 500 company.

MyMusicEmpire is a new way for fans to engage directly with artists and to play significant roles both in financing their favorite bands as well as promoting and evangelizing the music across their social networks.

Crest53 is a 'Mobile Ad Design Tool' that will provide an easy to use drag-n-drop design interface to build / preview and generate HTML5 / CSS3 based Ads, these Ads will be compliant with ORMMA and MRAID 2.0 standards of IAB. It's currently in closed private beta, and going through UAT by Industry Experts in Advertising domain.


Experienced Team Built and helped launch over
70 commercial software products.

Jon Kraft
Jon Kraft,
Managing Partner

Jon has over 20 years of experience as an entrepreneur in software and consumer digital media, and is currently an advisor and executive consultant for several early stage companies. He was most recently Chief Operating Officer and a member of the founding team at UberMedia, Idealab’s prominent Internet start-up and currently the world’s leading independent developer of mobile social apps. Before that, he was Co-founder and Chief Operating Officer for Big Stage Entertainment, Inc., an advanced avatar platform company recognized by Forbes in 2009 as one of America’s 20 Most Promising Companies, and sold to Image Metrix (IMGX:OTC) in 2010.

Jon previously served as Co-founder and CEO of Pandora Media, the largest and fastest growing online radio product in the world with over 150M registered users in the U.S. (NYSE: P), and was a Co-founder of Stanford Technology Group, an innovator in the relational OLAP market, funded by Sequoia and Hummer Winblad, and acquired by Informix Corporation in 1995.

Girish Venkat
Girish Venkat,
Managing Partner

Girish brings more than 20 years of experience in launching highly scalable, robust and secure applications. Girish was the original Chief Software Architect at Stamps (NASDAQ: STMP) and helped architect one of the Internet’s most secure (first application to print legal tender online) and scalable platforms. Most recently, Girish was Chief Technology Officer at UberMedia, a leading independent developer of mobile social apps and dynamic advertising solutions, launched within Idealab. UberMedia’s portfolio includes market-leading third party Twitter applications UberSocial, Echofon and Plume.

Prior to UberMedia, Girish was the founder, CEO and Chief Architect at CoreObjects, a product development company focused on building core intellectual property for early stage companies. He built a 400+ person engineering team across 3 continents and helped launch over 75 products in 10 years. He has assisted the portfolio companies of over a dozen of VC firms including MayField, Redpoint, Trinity Ventures, LightSpeed, KP, Norwest and others. As part of CoreObjects, Girish also founded and spun out ClearVu, a software product life cycle management platform addressing the issues of visibility, productivity, predictability and traceability into the software life cycle. He also pioneered distributed agile software development and authored Core Unified Process (CUP), an agile, feature-driven development methodology.

Adam Zell
Adam Zell,
Chief Architect

Adam has over 20 years of experience as both an entrepreneur and an engineer, implementing solutions ranging from cross-platform dynamic compilation to Internet-scale distributed services. Most recently Adam served as the Principal Architect of UberMedia, a company recognized as one of the leading innovators in developing mobile social apps and the interest network.

Adam has been an early-stage employee at start-ups such as WebTV (acquired by Microsoft), Crossgain (acquired by BEA), KnowNow and Keas. The online advertising technology and patents he created as founder and CTO of FPBA is now part of Google.

Blythe Reyes
Dong Chang,
head of products

Dong is an experienced Product Executive with more than 20 years experience building, managing and creating cutting edge products. He was most recently at Ubermedia (an Idealab company), a leading independent developer of mobile social apps and the ground breaking, an online and mobile network organized around interests.

Prior to Ubermedia, Dong was the Head of Product Management at and Director of Product Management at Spot Runner, an innovative online ad platform that was backed by Index Ventures and Allen & Co. Prior to that, Dong was a senior member of the product team at Yahoo! Search Marketing (Overture).

Blythe Reyes
Bhaskara Kempaiah,
Center Head, India

Bhaskara Kempaiah has over 14 years of experience in software product development, currently heads the engineering team and handles the operations for LiftOff India Development Center. Prior to this Bhaskara helped UberMedia (an Idealab, Pasadena company) in setting up a Offshore Software Development Center and lead the engineering team in launching several mobile / web based products for UberMedia.

Bhaskara started his career with CoreObjects and spent a decade in helping the company grow from a 7 member organization to 400+, by playing active role in product engineering, sales, new ventures and as acting CTO / Head of Engineering for several startups.


Comes First

We are a company working across borders, finding and developing excellence around the world. A passionate, diverse team - where everyone contributes with their unique abilities and experiences - can work wonders. Innovation is one of our key strengths and we believe the diversity and passion of our team stimulates that innovation.

If you are passionate about building great products and helping launch innovative new companies, please contact us. Our portfolio companies are focused around cutting edge web and mobile technologies, so that is our focus in bringing in new talent to build out our global team.

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Contact Us

Contact Us

600 N Brand Blvd, Suite 620,
Glendale, CA 91203
Email :


18, 2nd Floor, 80ft. Road,
Koramangala 4th Block,
Bangalore 560 034
Phone : +91 96635.93591